Podcasting: Advertising on iPod

New craze: podcasting. Listeners pull digital audio files from websites down to computers and devices where the audio can be played back at a listener's convenience. Audio includes not only MP3 music, but also talk shows, personal audio diaries and more. It can include advertising, too. Plus Apple recently announced the release of iPod Photo.

Everything you need to know about podcasting from Wikipedia and ITWorld.
Jeff Jarvis's take on how podcasting may change the future of advertising.

Keywords: podcasting, iPod, advertising, digital audio, time delay
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