"The Rail Network and the Metropolitan Atlanta Rapid Transit Authority (MARTA), today unveiled the first television and radio network for rail passengers [first in the US, that is. Toronto announced a similar network a month ago -- AdLab]. The Rail Network is equipping the MARTA rail system with a digital television and radio network capable of providing television programming, with multiple channels of wireless audio, inside subway and commuter rail cars." -- press release
"Beginning this spring, all of MARTA’s rail cars will each be equipped with five 15-inch flat screen television screens. Content for the TV programming will be provided by WSB, Cox Television’s top-rated ABC affiliate in Atlanta, which will produce half-hour local news segments, updated four times daily.
Passengers can either watch the closed captioning programming on the TV screens or tune-in English or Spanish audio via a headset on any FM radio or cell phone with an FM headset. Passengers can also tune-in the MARTA information channel or one of three music channels from a content provider that will be announced in the upcoming weeks." -- MediaWeek
Previous posts:
Closed Spaces: Taxi
Closed Spaces: In-Flight Advertising
Bathroom Advertising Round-Up
Closed Spaces: Dentist's
Wireless Video Advertising in Subway
Keywords: advertising, trains, subway, commercials, transit, technology, future, lab
