"One of the last taboos in theatre could soon be broken with the introduction of live advertisements on stage.
Scripted "commercials" will be piloted at the Apollo in Victoria next month. It successful they could change the face of theatre forever.
The cast of Saturday Night Fever will act out advertisements for products including McDonald's, Heinz and Kellogg's during breaks in the performance on 1 March."
--This Is London via Media Post