Branded Animated URL

Sixt, a rental car company that brought us ASCII AdWords ads, is back with an animated racing ASCII cars in the browser address bar. Check it out in action here (Firefox 3 only), or in the video below.

Advertising Agency: Jung Von Matt / Neckar, Germany
Agency website:
Creative Director: Michael Zoelch, Matthias Kubitz
Copywriter: Jens Frank, Alexander Seifriz
Programmer: Oliver Mueller
Released: 12, 2008


  1. This is awesome! It has almost no use whatsoever, but who cares when it's this damn awesome! I just wish I could figure out how they did it...

  2. Wow - I love that someone even thought about making this. I wish I understood the German on their site.


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