CNet reporting on ETech: "Microsoft executives are also holding regular discussions on where to take Virtual Earth in the realms of entertainment, gaming and commerce, according to Curlander. For example, Microsoft might open up the software so developers can create games for the Xbox 360 out of Virtual Earth.
Also, Curlander said the company currently has 370 million users of instant messaging, and MSN is considering merging those users with Virtual Earth so they can chat in the virtual setting. But, he said, Virtual Earth developers want to blot out the real cars depicted in the application so people can drive virtual cars in the 3D world."
Earlier:
Microsoft Launches Virtual Earth with Billboards
Rumor: Google Planning Virtual World
Creating Games with Google Earth