![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhucBN0Ri-RgSo_q2RiWMRTW4z-AltnXbKsV4_yvohSECvEcWegLaPM6FaYwQMm3Z6SEN-q9Zm9Q9SnyKAPAot4IO275vfqBuGrAZnrlstojtZA9tHgN5QuekttzxUNxc_-jhYl/s320/cbs_eggs.jpg)
CBS Egg promo: the medium carries the message; the message is only tangentially related to the media container.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMAWTdPgZ5BRyGBvQHuM4b6tI20yqHCswnSWE-VOvbirvC2aFJJCQZyD3HTMRgkhBiaEq0waVK2R6Rufq6KGZBzwqrrPQ3maQL7RIMZ0mNAMoN7shQlXZbTrayMoUJVAjcuaA_/s320/egg_face_advertising.jpg)
Wilkinson Quattro Titanium promo (epromos, marketing alternatif): The medium lends its core properties (shape, color) to the message; the medium is part of the message.
Earlier:
Advertising on Eggs
CBS To Advertise on Eggs