![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEQK9qLR_07XksXiGUkMzucrulFw-1zJgGc2DFmgCPL26RNYGY647Qh7YVWE0cTcXTbNCsNDlcRkmcD-lMrOq3wVmYhSokA5RJ3cXROuBSHH3zq5Vj39NeEqgN0tmDPj9G3tEG/s320/advertising_loading_screens.gif)
Why aren't there any ads or other info snippets on loading screens of Flash-heavy websites? It's a huge missed opportunity since people actually look at these screens so that they don't miss the a-ha! moment, but are utterly bored and would be grateful for some entertainment. For an inspiration, play some video games. The Sims and Sim City franchises keep people smiling with cute pseudo-scientific nonsense such as the blurb below informing players that the game is "mitigating time-stream discontinuities".
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG0C67XSa4D1GV3QOM9Zs7P_X58XzeCjkYRTd_SXzOXuApsMcrf4Ko5szagm2J_b8JsiZfRTrkX4lbLabZVRM3a1CqObcowjeC6pIZVUA-uWMCoUpIjC7sJtafh-_EdUhgjH4s/s320/sims_loading_screen.jpeg)
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It's a lot like that business case legend about a company that had just built a major building realized their elevators were intolerably slow and installed mirrors to cut the perceived wait time.