Remembering the Future

In a paper for MIT on the future of advertising (see a bit here), I wrote, "Predicting the future is much like remembering the past; the most immediate stretches in both directions are fairly visible, but the remote parts are equally veiled." I thought I was being merely metaphorical, but no.

"Now, researchers from Washington University in St. Louis have used advanced brain imaging techniques to show that remembering the past and envisioning the future may go hand-in-hand, with each process sparking strikingly similar patterns of activity within precisely the same broad network of brain regions."

-- Institute for the Future, EurekAlert
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