Advergames Bump Burger King's Profit

"Since the fast-food chain launched a limited-edition collection of three Xbox games in November -- Pocketbike Racer, Big Bumpin', Sneak King -- sales of BK Value Meals have spiked to bring home meaty profits during the company's second quarter.

The world's second-largest burger chain said Tuesday its fiscal second-quarter profit jumped 41 percent to $38 million. Company officials cited consistently strong Value Meal sales and the video-game giveaway program for the positive report.

BK's games joined the ranks of other top-selling Xbox titles during the holiday shopping season with more than 3.2 million copies sold."
-- Sun-Sentinel

It's worth reiterating that food chains can be powerful distribution systems for all sorts of stuff, not just calories (see an earlier post for more).

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