"The iPhone hardly needs marketing, right? It's a jaw-droppingly beautiful piece of design, from a company renowned for good customer experience, and it's already been lauded to the skies by every newspaper, magazine and blog you can name." Right? Wrong, says AdAge.
What's interesting is the timing of the iPhone unveiling. Most of other Apple's gadgets had been made available for sale on the very day of the respective announcements. Here, we have to wait half a year. Why the rush? Is Jobs "wagging the dog" over the backdating scandal? Is there some other big device coming? But as I said, this is way offtopic.
Update (later that night): Computerworld, too, thinks Steve blew it by raising expectations too high, spurring his competitors, putting iPod sales at risk and for a few other reasons.