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Hoopla: The undisputed leader in sales on Adverlab, this book offers a behind-the-scenes look into the workings of Crispin, Porter + Bogusky (first appeared in this post).
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Advertising is Dead: a richly illustrated, annotated and cleverly categorized compendium of untraditional advertising approaches (reviewed in this post).
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Convergence Culture: Henry Jenkins's seminal work that sparked the lively discussion about transmedia planning (first announced in this post).
These books did very well, too:
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I've got two more to review next week: Punk Marketing: Get Off Your Ass and Join the Revolution (one of the authors used to work at CP+B, the other one wrote Full Front PR) and Kevin Roberts's sequel to Lovemarks (watch Grant McCracken rip the first one apart).