Idea: Behavior-Targeted RFID Ads

AdCult has an interesting comment on the RFID ad test in Tokyo: "Walking by Starbucks? You might get an ad for 100 yen off any grande latte; if you walk past it, the stakes might rise to 200 yen." So not only RFID tech is good for delivering location-targeted ads, but in some cases the change in location can imply a certain behavior.