Last year, I wrote about how all the pieces were already in place to create Minority Report style billboards that address shoppers by name. Today, fiction has become reality in a test run by MINI: "The idea is simple, first give MINI USA some irreverent information about yourself (nothing too personal). MINI USA then sends out a special keyfob (4-6 weeks after sign-up) that identifies you to each of the Motorboards you pass. When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave."
-- Motoring File via Digital Signage News
Google Eyes Contextual Billboards
White Noise on Future of Advertising
Another "Minority Report" Interface
Mini Billboards, Part I
Mini Billboards, Part II