Advertising Lab: future of advertising and advertising technology

NASCAR Gets 3-D

Image: NASCAR SimRacing 2005, Gamespot


ClickZ: "The interactive arm of Turner Sports, which owns the interactive rights to NASCAR, will roll out a new paid access 3-D application that gives users a video game-like experience while following drivers during live races. The new 3-D feature, called TrackPass RaceView [designed by Sportvision], will cost $12.95 per month or $79.95 a year and give Turner Sports New Media a new revenue-generating component on the popular NASCAR.com destination."

If it does look like a video game, I wonder what billboards you'll see on the screens -- the original or digitally inserted ones?

| Subscribe to feed | Read more about in-game