"Engineers at Microsoft have developed a prototype advertising system that uses a small video camera and facial-recognition software to try to determine a viewer's gender and select an appropriate ad to display. The system is intended for use with large video screens in public places, such as shopping malls. It's one of the projects being pursued inside Microsoft's adCenter Labs.
"I really believe that the future of the entire advertising industry is sitting in this room," said David Jakubowski, general manager of Microsoft's overall adCenter advertising system."
-- Seattlepi.com
Earlier:
MINI Tests Personalized Billboards
Google Eyes Contextual Billboards
