"BMW this week became the first advertiser to use TiVo's new interactive advertising features within a program, embedding interactive tags into an episode of Speed Network's Test Drive series featuring its new M line of cars.
This is the first time an advertiser has used the tags within a TV show. They appear during a few different points of the Test Drive episode that features BMW's M line, offering users the chance to sign up to receive a brochure, help them find a nearby dealer, or let them watch an exclusive product video for the new M line of cars. BMW is also using tags in commercials to remind viewers to record the Test Drive episodes featuring BMW."
-- ClickZ
Earlier:
TiVo Tests Banners, Plans Interactive Format
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