Study: Press Releases More Popular Than "Real" News

"A report by Outsell finds that internet searches fail 30% of the time, people are spending more time searching for information online, and press releases have surpassed trade journals as the leading source of information for knowledge workers.

"It may be that press releases are easier for people to get their hands on," he says. "It may be that press releases are shorter and pithier. It may be that they're oftentimes free and come right into an RSS reader."

The other major finding of the study is that search doesn't work very well."
-- Information Week

Of course search doesn't work very well. With search engines' revenue closely tied to the number of search result pages viewed, why would they be interested in maintaining anything but the lowest acceptable level of effectiveness?
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