Offtopic: Two Stories from Mack Simpson

Two great articles from Mack Simpson, the creative director at Dieste Harmel in Dallas and one of the ad blogging veterans. The first one is about MIT students who built a raft from Gatorade bottles and why Gatorade was right not to create a campaign around it against the conventional wisdom that consumer-generated content is gold.

The other one is "a true story of theft, suicide and the death of an agency."
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