![](http://photos1.blogger.com/blogger/353/70/320/gatorade_raft.jpg)
Two great articles from Mack Simpson, the creative director at Dieste Harmel in Dallas and one of the ad blogging veterans. The first one is about MIT students who built a raft from Gatorade bottles and why Gatorade was right not to create a campaign around it against the conventional wisdom that consumer-generated content is gold.
The other one is "a true story of theft, suicide and the death of an agency."