"Unboxing" Documents Out-Of-The-Box Experience

If you liked the post about hard-to-open packaging and brand experience, you will love the Unboxing blog that promises "vicarious thrills from opening new gear." If you need some buzz words for your next ppt deck, you can call it an "authentic photo-ethnographic diary that provides insights in customer out-of-the box experiences."
-- via Seth Godin
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