Study: Old Ads More Memorable

"A new study into the memorability of television adverts found that those from the 1970s have proved to be more memorable than their modern-day counterparts. The researchers believe this is because so many now rely on visual graphics, style and big budget effects rather than clever catchphrases and snappy slogans." "Beanz Meanz Heinz", created in 1970s, today shows an impressive 53% recall.
-- Scotsman
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