Reality Check: Community-Governed News Sites - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Reality Check: Community-Governed News Sites

Thursday, June 22, 2006


image: enfact.com

Here's a bit of rain on the parade of web 2.0 enthusiasts who claim that community-edited news sites work better than the traditional vetting structures. "Sixty-six percent of all stories posted on digg that make it to the homepage are pushed there by the same 60 people. Digg is essentially a community of 60 unpaid editors, and eventually the only new hardcore editors to join digg will be those with agendas and interests like the core group. This is because people with different interests will leave as they are pissed when their stories don't show up." This should explain all those madly dugg Photoshop tutorials.
-- Plentyofffish Blog, Enfact

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