We've noticed a few eBay auctions selling out sponsorship rights for weddings last year, and now NY Times runs a more detailed story.
"The notion of a sponsored wedding now has so many followers that simply offering a captive audience of guests is no longer enough to beguile sponsors into donating cash and products. Brides must have an angle, something that will generate publicity.
In addition to breaking every rule of etiquette, said David Popenoe, a director of the National Marriage Project at Rutgers, the sponsored wedding is alarming in other ways. "To turn human intimate activities into market-oriented affairs is ultimately destructive," Mr. Popenoe said. 'You're expressing the desire for a lifelong bond. That has really nothing to do with the economic angle, one hopes.'"