GM Turns to Students for Advertising Ideas for Chevy

"General Motors turned to 32 college students to come up with the best campaign to promote the new Chevy Aveo, which debuts this summer for just $9,890 — the cheapest new car in America. All of the student groups raved about and — two wildly popular online community sites that, incidentally, have recently been trying to decide how best to implement advertising to target youths."
-- Left Lane News

Of course, we all remember what happened last time GM turned to consumer-generated ads. And, somewhat offtopic, this is a really nice price for a new car.
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