"State lotteries are long shots indeed, but here's an inside tip: Advertise on the back of every ticket sold and every ticket could be a winner. The bet via LuckyMedia, a unit of Anomaly, a New York-based boutique, leverages that bare space on every scratch-to-win and printed ticket in a deal with the Michigan Lottery. With nearly 1.3 billion annual impressions, 10 other revenue-hungry states are lined up to take their chances on LuckyMedia, which was in the process of securing its first client as Media went to press."
-- Media Post
