Slate.com launched last week a serialized novel "The Unbinding" to be written by Walter Kim in regular installments in real time. MediaPost quotes Slate's publisher saying that the ads for "The Unbinding" will be more creative than typical display ads. "We're actually talking about possibilities that would be pretty innovative and take full advantage of the medium in the same way that the novel does--special features that would only be available on the Web."
Earlier:
Advertising in Books
Advertising in Books Comes to the US
