Study: Marketers Think TV Ads Less Effective

AP/MSNBC: "Nearly four in five marketers surveyed believe that television advertising is less effective than it was just two years ago, according to a study released Wednesday. The joint survey by the Association of National Advertisers and Forrester Research found marketers increasingly interested in exploring new ways of getting their messages across. Marketers from Johnson & Johnson, Pfizer, Verizon and Colgate were among the 133 people surveyed."