Advertising in Books Comes to the US

Ads in books - not just for Russians anymore. Info Today writes today: "Citing the desire to create new revenue streams for authors, mega-publisher HarperCollins has announced the first free Web-based, ad-supported, full-text business book. Go It Alone! The Secret to Building a Successful Business on Your Own by Bruce Judson is now available on the author’s web site, where an affiliate link to Amazon, not the publisher, can also be found. Not only can the book be read at the site, but it can also be searched. HarperCollins Publishers is calling the project a test of a new business model. Some self-published authors also offer ad-supported books online, but HarperCollins’ move is the first by a major publisher."