First Ad on Rocketboom Goes Live
Tuesday, March 14, 2006
Last month, the video blog Rocketboom that claims to be viewed by 130,000 people eBayed out the first batch of advertising time - five consecutive post-roll spots - for $40,000 to TRM.com (news). On Monday, the first installment hit the screen. Rocketboom retained creative control over the ad and holds a creative commons license for the ad content. Here's what We Are The Media has to say about the minute-long commercial:
"Rocketboom has created a new, spellbinding advertising format. [...] Because they are not limited to television’s thirty seconds, they have added subtlety and intruigue and a great narrative story to the advertisements that will make Rocketboom subscribers sit on the edge of their seats waiting for the next days advertisement."
You can view the video-cast with the ad here. Also note that Rocketboom is now offered through TiVo.
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