Microsoft Working on Video Hyperlink Ads

SeattlePi.com wrote (back in January) that Microsoft is working on video hyperlink ads - a technology that will let people to click on products shown in online movies or shows. "For example, viewers of "Sex and the City" could click on Carrie Bradshaw's designer shoes or Kamali sweaters as she walks down a New York street and immediately be transported to advertisements for those products." Here's a press release.