Google's Print Ads Experiment Fails

Business Week writes that Google's experiment to broker print ads has failed to generate enough interest among advertisers even at the deeply discounted prices. And it's not a good news for the print publications either. The magazine writes: "Google's struggle to transfer its online success to magazines doesn't necessarily bode well for the publishing industry. Hundreds of publications have contacted Google about the program, with the hopes that the online giant can extend their reach to Google's army of smaller marketers who otherwise would not consider magazine ads. But the weak performance may indicate that the true value of a page of print lags its list price -- at least in the eyes of Google's advertisers, who are used to high-return search engine campaigns."

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