In-Game Ads Research: Update 1

image source: GameSpot


Some of the more interesting stuff I found during the past week of work on my "brands in games" thesis:

-- Today Washington Post runs an article about in-game ads that mentions a new EA's game Fight Night Round 3 that features the Burger King as a sparring partner slash punching bag (update 4/3/06: it seems like the King isn't a fighting character). Some amusing screenshots here.

-- A small gallery of user-made celebrity avatars from Second Life.

-- The fictional soda brank Sprunk in GTA: San Andreas.

-- A report on the tribute U2 concert in Second Life that has been making rounds on the net.