It will take me a bit to figure out what exactly I want to say, but check this out: a collection of books by Tom Tierney with paper dolls of everything, from fashions to celebrities and presidents. How's that for an immersive brand experience? It's interesting to watch the migration of the paper doll concept into the virtual realm, first with IM avatar customizations and then with 3-D avatar celebrities. Somewhere in the middle, you will find this paper doll generator. It's like a bridge between the very old and the very new media, letting you customize your virtual presence but also producing hardcopy versions of your digital self.
-- via labazov (in Russian)
Interactive Print Revisited
Interactive Print Through Structural Graphics
Rethinking Print Advertising