Wall Street Journal says (and Engadget kindly
rebroadcasts) that the
KFC's commercial with a secret message viewable only in slo-mo and
rejected by ABC as subliminal made 100,000 people download coupons offered in the message and that traffic to KFC's site surged 40 percent the week after the ad ran. You can
view the commercial here and see if you can spot the coupon offer.