Warning: the featured site is not work-safe at all.
If you are tired of semi-naked women lamely placed in ads to peddle everything from beer to deodorants but still think that sex has some selling power, this site is for you. A European fashion maker of the Shai line of clothing has published Sexpacking.com, a site where BMW films meet Victoria's Secret catalog along with One Night In Paris. It's a series of three Flash movies that are very elegant but also rather bluntly pornographic. On the top of the movies, they place green dots that open small pop-overs with info on that particular piece of clothing, kind of what Microsoft is trying to do with its video hyperlink ads.
The movies are downloadable in several formats, including PSP, iPod and mobile. The .mov file is multi-layered and also features the "hotlinks".
They are doing many other things right, making it the best interactive execution I've seen in a long time. They offer a "making of" video, an RSS screensaver and a bunch of downloadable goodies, including different versions of the kick-ass soundtrack (if you want more of their music, tough luck; it's been produced specially for this project by nventa). The song, called "No reason to be Shai", is also carrying the brand message.
(thanks for the tip, Ben)
