AdRants points to a newly released findings by the Web Marketing Association of a decade-long study of web development trends. The Internet Standards Assessment Report is based on data collected from nearly 10,000 Web site evaluations across 80 industries.
Public relations sites scored in the bottom five on such factors as use of technology, design, innovation, content, ease of use, copywriting, and overall experience. With regard to copywriting, the report says, "These low scores for the PR industry may reflect the informal nature of the internet and a backlash for over-edited, legalized corporate-speak that can be found in many press releases."
