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Structural Graphics take traditional flat print ads and bring them to life with 3d pop-up constructions, sound modules, lenticulars and light. They did the famous do-it-yourself magazine ad for MINI (above). They also did a Christmas insert for Smirnoff, complete with a pop-up bottle and blinking lights, a mailer with a pop-up yacht and the sound of the wind blowing on the background, and an origami series for Stolichnaya.
Related:
Sound Inserts in Print Ads
Musical Greeting Cards