More Predictions for 2006

More predictions (you'll need to register to read) for the new year's advertising industry, this time from Carat's SVP:
  • User-generated content will be king.
  • Video-on-demand will start to incorporate advertising.
  • Mobile advertising will come into its own.
  • In-game advertising is going to explode
  • There will be some element of backlash towards product placement from the consumer.
  • An advertiser will publicly state that its strategic planning will be led by its interactive agency for all media.
See how this compares to the batch from 24/7 Media. I'm also running a log of the predictions that start with "It's this time of the year again."
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