Adverblog points to Steve Rubel's post on how Blackberries are a great but overlooked medium that can help you reach business people. He also offers ideas on how Blackberry advertising could work:
1. Branded downloadable applications - games or productivity software - built for particular business niches.
2. Branded mobile virtual network operators, like ESPN's or Disney's mobile services for cellphones.
Columbia Pictures Promotes Movie With Blackberry Game