Gamespot says there is an indication that Apple might be working on making its next iPod play games (in addition to music and videos, that is). Of course, you don't want have to wait and can fill your iPod with GTA: San Andreas right now; the game is text-based and comes in the choose-your-adventure style.
Why am I writing about this? First, because where there are games, there's in-game advertising; and with 50M+ users, iPod could become an important platform for casual games. Second, because I just watched my Creative Muvo Slim die (the thing won't turn on no matter how hard you ask) only after about 100 hours of playback and am spiritually ready to become another sheep in the absence of alternatives.