Forbes: YouTube Burns $1M Monthly - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Forbes: YouTube Burns $1M Monthly

Monday, May 01, 2006

Forbes runs a great article whose main point is that people who benefit most in a gold rush are the ones selling shovels: YouTube's "bandwidth costs, which increase every time a visitor clicks on a video, may be approaching $1 million a month--much of which goes to provider Limelight Networks."

A smarter model? "Gilles BianRosa, chief executive of BitTorrent-software maker Azureus, says peer-to-peer networking could save his company 95% in hosting costs when it launches a community-based video site in the next few months."

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