Advertising in Lost Wallets
Tuesday, May 30, 2006
How to make sure people will pick up your ad? Put it inside a lost wallet. This one from Sao Paolo is for their version of Wall Street Journal (I think). Wallets were scattered around the city and contained a sticker that said something along the lines "You found the wallet. Now find out how to fill it up". They could've stuffed in credit card receipts or even money with ads on them.
-- creative brain
| 
