Bomb Squad Blows Up Tricked Out News Box - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Bomb Squad Blows Up Tricked Out News Box

Monday, May 01, 2006


image: MSNBC

LA Times and Paramount Pictures placed a digital music device designed to play the "Mission: Impossible" theme tune in 4,500 news boxes; the music would sound when the door was opened. Someone saw the protruding wires and the red plastic boxes and called in the bomb squad, and one of the boxes got blown up. Priceless.
-- MSNBC, My Way News

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