If you ride to work on subway or a bus, you are familiar with those dangling strap handles, sometimes with ads attached to them (germs, too). TranStrap (or TransTrap?) came up with personal straps that you carry in your pocket and share with no one. The straps, of course, can be imprinted with an ad and would make a nice giveaway item. Check out their Reader Sling model. Bonus: here's a write-up in Media Life magazine.