Virgin Mobile' SugarMama program will let "people earn one minute of talking time by watching 30-second commercials on a computer or receiving text messages on their phones, then answering questions to prove they were, in fact, paying attention." The carrier's customers will be able earn up to 75 minutes of free talk time a month. The first advertisers will include Microsoft's Xbox, Pepsi, and an anti-smoking campaign.
-- NY Times
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