Advertising on Credit Card Receipts

I wrote about advertising on ATMs before and here's a new twist. Receipt Media will put your full-color ad on rolls of receipt paper that it then gives away for free to businesses. "Unlike supermarket receipts, which feature a variety of advertisers, advertisers on these credit card receipts will have exclusivity on each roll and each merchant location. Impressions are measured in terms of the number of credit card transactions processed at each merchant location." The company has some interesting targeting options -- "want to reach women that make over $75,000/year? We can target nail salons" -- and claims that people hold their credit card receipts for at least two weeks.
-- via Media Life
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