"The U.S. market for downloadable TV is likely to remain tiny for many years, with relatively few cell phone users bothering to take advantage of the feature. As in so many areas of media, the fact that a technology exists to do something doesn't mean consumers will rush to adopt it. In the case of downloadable TV, they will not.
That's according to a recent study from Mobinet conducted among 4,000 cell phone users in 21 countries. A joint venture between Cambridge University in Britain and the consulting firm A.T. Kearney in Chicago, Mobinet found that around the world just 15 percent of cell phone users were willing to pay to watch TV shows on their cell phones."
-- Media Life via Lost Remote
Keitai KunKun: "It is epoch-making mobile accessories to inform of arrival of the mail of a cellular phone in "odor". Hangs it on a strap of a cellular phone, and faint odor opens at every telephone and arrival of the mail of an email for five seconds."
focuses on the history and development of outdoor advertising since the beginning of the nineteenth century.
is an indispensable book for designers, art directors, copywriters, and students of advertising. Over 450 illustrations, 380 in color.
