"AtomShockwave will start incorporating technology that allows ads to be inserted into its game worlds, the company is expected to announce today. Unlike in-game ad competitor Massive Incorporated, which inserts ads into big-name titles like "Splinter Cell: Chaos Theory" and "Anarchy Online," which users can spend hours at a time playing, Shockwave's Immersive Network aims to place ads in short, Web-based casual games."
-- Media Post
