Interactive Signage: Chatting with Mario - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Interactive Signage: Chatting with Mario

Tuesday, November 15, 2005



One of the highlights of my NY trip was a visit to Toys'R'Us on Times Square, a yearly pilgramage of sorts. The store never dissapoints. This time, they had a chat with with the computer-game Mario, live from the West Coast. Mario talked from a big TV screen and looked at the world through a video camera underneath. Mario took questions on the meaning of life and foreign affairs, danced around and eyed hot store employees. Voiced by apparently a professional Mario actor, this installation was not unlike a recent talkative billboard.

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