"Inspired Broadcast Networks has signed a deal with Coca-Cola to distribute digital content from its soft drink vending machines. These machines will sell mobile phone top-ups, ringtones and music. The content will be transferred to the purchaser’s phone through their mobile operator’s network, or may also be transferred directly to the phone using Bluetooth. In the future, the company plans to allow people to collect their content by plugging their phones’ memory cards into a drive on the Coke machine."
-- Moco News
