Rant time. In April, a certain very big media organization ran a contest at Sloan, where we had to come up with a new and financially sustainable content distribution mechanism for, among other things, mobile media. My suggestion was to create a network of content vending machines, like in Japan. They didn't like it.
Now, "last month, 20th Century Fox signed a deal with Loews Cineplex Entertainment to distribute movie trailers, ring tones and pictures through kiosks in three Loews theaters, in New York, Los Angeles and San Francisco. The promotional material can be picked up by anyone with a cell phone equipped to handle Bluetooth."
Bluetooth Advertising Stirs Controversy